REAL ASSET moved forward with its real estate business in 2021 by focusing on the Real Demand segment and launching 4 new projects worth a total of 4.66 billion baht.
The company also transformed into a hybrid business model for the next stage of growth, presenting its vision: “BELIEVING A BETTER YOU IS POSSIBLE.”
REAL ASSET believes that everyone can truly become better and that this positive energy can also make society better.
The company set a 5-year revenue target of 4 billion baht, aligned with its mission to transform ordinary experiences into happiness through well-being and an active life: “TO TRANSFORM THE LIFELESSNESS.”
The company targeted sales of 2.35 billion baht, representing 15% growth.
It emphasized long-term life sustainability through 5 key pillars that would be applied to its projects.
The company also unveiled its new condominium project, THE STAGE Mindscape Ratchada - Huai Khwang, under the concept “Because ‘here’ is your place.”
The project started from 2.59 million baht, with Online Booking opening on 18 February 2021.
Mr. Bodintorn Juangroongruangkit, Chief Executive Officer of REAL ASSET Development Co., Ltd., revealed that the COVID-19 outbreak in 2020 caused the launch of new projects to decline compared with 2019.
Developers adjusted business plans and postponed new project launches, especially high-rise projects and condominiums.
As a result, real estate inventory decreased to a certain level from the second quarter of 2020.
Foreign customer groups also declined significantly because they could not travel into Thailand at that time.
Investor groups also increased investment criteria or delayed investment to wait for clarity on the situation.
These factors caused the real estate market to slow down, and the impact continued into early 2021.
The company therefore considered its operations carefully to align with the situation, reviewed monthly plans, and maintained cash flow to strengthen business stability.
At that point, the company had developed a total of 21 projects with a combined value of 30.5 billion baht.
There were 12 projects under sale or scheduled to launch that year, with a combined value of 8 billion baht.
For the 2021 outlook, the company remained confident in the locations and products of the new projects planned for the year.
It focused mainly on Real Demand customers and emphasized market research to study customer data and behavior so that products would match demand as closely as possible.
The company focused more on pricing strategy, using price as a key selling point because current customer conditions, thinking, and behavior required value at an accessible price.
The company planned to develop 4 new projects in 2021 with a combined value of 4.66 billion baht.
These included 3 low-rise projects worth a total of 2.51 billion baht:
- Stories Bangna - Suvarnabhumi
- Stories Rangsit - Wongwaen
- Viranya Bangna - Suvarnabhumi
There was also 1 condominium project: “THE STAGE Mindscape Ratchada - Huai Khwang,” worth 2.15 billion baht.
In addition, the company had taken over the “a space mega bangna” brand from Areeya Property Public Company Limited.
It is a high-rise condominium project with 2 buildings and 2,329 units, with a project value of 4.3 billion baht.
The company expected to generate 2.35 billion baht in sales in 2021, growing 15% from the previous year’s sales of 2.05 billion baht.
The takeover was expected to help the company grow significantly.
The company set a target to achieve revenue of 4 billion baht by 2024, with total backlog of 5.66 billion baht between 2021 and 2024.
New trends in wellness, IOT, and diverse customer lifestyles were becoming more popular, and the organization gave them increasing importance.
This led to a Brand Transformation under the vision “BELIEVING A BETTER YOU IS POSSIBLE.”
REAL ASSET believes everyone can truly become better and pass positive energy on to the people around them and to society.
This transformation would move the company into a hybrid business model between real estate development and Active Well-Being Life Experience.
This means that today REAL ASSET is in the Active Well-Being Life Experience business.
This is reflected through the company’s Active Real Icon logo, which begins with “self,” expands to “others,” and elevates toward “society.”
The company’s mission is to transform ordinary experiences into well-being and active life: “TO TRANSFORM THE LIFELESSNESS INTO THE ACTIVE WELL-BEING LIFE EXPERIENCE.”
The strategy is built on 5 key pillars of longevity, which will be integrated into the company’s project development under the name “NEVERLAND.”
Ever Active
Ever Active supports everyone in exercising or engaging in physical activities regularly.
Ever Smile
Ever Smile reduces stress and worries for residents by caring for safety and encouraging good mental health and a positive outlook.
Ever Green
Ever Green increases opportunities for residents to eat natural food free from chemicals and become more attentive to nature.
Ever Love
Ever Love creates opportunities for family members to spend more time together.
It prioritizes the health of adults and children playing at home, as well as relationships with surrounding neighbors.
Ever Care
Ever Care provides access to modern medical technology to care for residents’ health and conduct body check-ups to reduce the chances of serious illness.
“This is an important step of change. We are not only focused on developing residences, but we also intend to help build a better society in terms of lifestyle and well-being, both physically and mentally. Today, Well-Being has become important, and everyone is paying more attention to health. We therefore intend to create a combination between businesses for better living and a good life together in a sustainable way,” Mr. Bodintorn said.
นายณัฏฐพร กลั่นเรืองแสง รองประธานเจ้าหน้าที่บริหาร สายงานกลยุทธ์ธุรกิจ บริษัท เรียลแอสเสท ดีเวลลอปเม้นท์ จำกัด กล่าวว่า บริษัทมุ่งมั่นที่จะพัฒนาโครงการคอนโดมิเนียมเพื่อให้ครอบคลุมทุกเซกเมนต์ของกลุ่มลูกค้าที่หลากหลาย โดยมีแบรนด์ภายใต้การพัฒนาของบริษัทมาแล้ว ได้แก่ แบรนด์ “THE STAGE” ในกลุ่มลูกค้าระดับ Main Class , แบรนด์ “LAVIQ” ในกลุ่มลูกค้าระดับ Super Luxury และ แบรนด์ “AESTIQ” ในกลุ่มลูกค้าระดับ Ultimate Luxury โดยยังคงต่อยอดความสำเร็จขยายการพัฒนาโครงการไปยังทำเลแห่งใหม่ ย่าน Community ที่สามารถเดินทางได้สะดวก รวมทั้งแหล่งชุมชนที่มีความพร้อมทั้งอุปโภคและบริโภค ตลอดจนการต่อยอดแบรนด์ THE STAGE สู่แบรนด์ใหม่ “THE STAGE Mindscape” กับโครงการใหม่บนทำเล รัชดา - ห้วยขวาง
Mr. Nattaporn Klanruangsang, Deputy Chief Executive Officer, Business Strategy Division, REAL ASSET Development Co., Ltd., said that the company is committed to developing condominium projects that cover every segment of diverse customer groups.
The company has already developed brands including “THE STAGE” for Main Class customers, “LAVIQ” for Super Luxury customers, and “AESTIQ” for Ultimate Luxury customers.
The company continues to build on its success by expanding project development into new locations, in community areas with convenient travel and complete living conveniences.
It also extended THE STAGE brand into a new brand, “THE STAGE Mindscape,” with a new project in the Ratchada-Huai Khwang area.
Mr. Nattaporn added, “We selected the Ratchada-Huai Khwang location for our new project under the name THE STAGE Mindscape Ratchada - Huai Khwang. This is a new location for expanding our project development. The Ratchada-Huai Khwang area is complete in terms of living and lifestyle destinations, while local demand for residences remains strong. It is a convenient location only 250 metres from MRT Huai Khwang Station, surrounded by workplaces and the New CBD. It is a location of diverse lifestyles from day to night. We spent significant time studying this land plot and collecting consumer behavior data so that THE STAGE Mindscape Ratchada - Huai Khwang would truly respond to consumer needs through understanding, design, and functions that support full-powered rest before going out to live in the world they desire. THE STAGE Mindscape Ratchada - Huai Khwang will be a condominium where you can trust yourself to be who you are, retreat from other roles you carry each day, and return to recharge your happiness in your own way.”
THE STAGE Mindscape Ratchada - Huai Khwang is a condominium project with 1 building on 2-0-68 rai, with 477 units and a project value of 2.15 billion baht.
It provides parking for 46%.
The project is developed under a concept that appears simple but contains a variety of emotions inside.
Its design supports new ways of living, reflects confidence without showing off, and lets residents live comfortably and relax in a place that truly belongs to them.
There is no need to try too hard or compare happiness with anyone else because “here” is your place.
The project is only 250 metres from MRT Huai Khwang Station.
Unit types include 1 Bedroom units of 26-35 sq.m., 1 Bedroom (T) units of 31-41 sq.m., and 2 Bedroom units of 45-60 sq.m.
Prices start from 2.59 million baht.
Online Booking opened on 18 February 2021.
For more project information, please call 1232.
Mr. Weerachai Hanjariyakul, Director of Housing and Commercial Building Business Strategy Division, REAL ASSET Development Co., Ltd., revealed that in 2020, demand for homes in suburban locations increased significantly.
This was due to behavioral changes during lockdowns and the shift to Work from Home, which made people need homes with private space and work areas.
The company expected that in 2021, the low-rise residential market would continue to grow well, especially detached houses and townhomes.
However, caution was needed regarding purchasing power, which might not recover strongly, as household debt remained continuously high.
Projects therefore needed to act as financial consultants for customers.
In addition, project development had to focus on value, pay attention to changing lifestyles, and create living environments that promote good hygiene for a sustainable society.
In that year, the company planned to launch 3 new low-rise projects:
- Stories Bangna - Suvarnabhumi, on 15-3-22 rai, developed as 2-storey townhomes with 187 units, average price 3.21 million baht, and project value of 600 million baht.
- Stories Rangsit - Wongwaen, on 16-2-42 rai, developed as 2-storey townhomes with 233 units, average price 1.99 million baht, and project value of 462.6 million baht.
- Viranya Bangna - Suvarnabhumi, on 42-1-73.5 rai, developed as 2-storey semi-detached houses and 2-storey detached houses with 207 units, average price 7.34 million baht, and project value of 1.497 billion baht.
“The company has grown from low-rise project development and remains committed to developing further to meet the needs of customers across all price levels. We are not only developing projects, but also bringing care for life into the process to elevate better living, promote health and physical strength, and create a true turning point toward sustainability. We believe that when everyone becomes better, they can pass positive energy on to make society better as well,” Mr. Weerachai said.
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Explore more details about single detached homes, townhomes, home offices, and condominiums at:
Website : www.realasset.co.th
Facebook : www.facebook.com/RealAssetDevelopment
Instagram : www.instagram.com/realasset.development/
LINE Official : @realasset หรือ https://lin.ee/kSfFgQP
Call Center : 1232
Question: What business direction is REAL ASSET transforming toward?
Answer: REAL ASSET is transforming toward an Active Well-Being Life Experience business, combining real estate development with a lifestyle experience focused on well-being, energy, and better living.
Question: What is REAL ASSET’s vision in this news?
Answer: The vision is “BELIEVING A BETTER YOU IS POSSIBLE,” reflecting the belief that everyone can become better and that positive energy can help improve society.
Question: What is REAL ASSET’s 5-year revenue target?
Answer: REAL ASSET targeted revenue of 4 billion baht by 2024, with total backlog of 5.66 billion baht between 2021 and 2024.
Question: How many new projects did REAL ASSET plan to launch in 2021?
Answer: REAL ASSET planned to launch 4 new projects in 2021, worth a total of 4.66 billion baht, consisting of 3 low-rise projects and 1 condominium project.
Question: What are the 5 key NEVERLAND pillars?
Answer: The 5 key pillars are Ever Active, Ever Smile, Ever Green, Ever Love, and Ever Care, covering exercise, mental well-being, natural food, family connection, and healthcare access.
Question: What are the key details of THE STAGE Mindscape Ratchada - Huai Khwang?
Answer: the project is a condominium with 1 building, 477 units, on 2-0-68 rai, worth 2.15 billion baht, located 250 metres from MRT Huai Khwang, with 1 Bedroom, 1 Bedroom (T), and 2 Bedroom units, starting from 2.59 million baht.
